It Starts Where It Ends

It starts where it ends.

What does that mean? Cryptic, Kenton. Cryptic.

Not too cryptic. It might sound strange, but the meaning of this phrase is the heart of what we are all about at Because International.

So where does it start? It starts with those in extreme poverty. More specifically, it starts with listening to those living in extreme poverty. That is the beginning of everything that we do with Because International. We do not do anything without having it come from the thoughts, ideas, desires, and needs of those living in extreme poverty. Everything that we do starts with them.

And where does it end? It ends with those living in extreme poverty, as well. Everything we do has an end focus of impacting the daily lives of those living in extreme poverty. They are the reason. They are the heart. They are the end purpose. Everything we do ends with impacting those living in extreme poverty.

It starts with them.

It ends with them.

Everything that we do – from the beginning thoughts to the finished product – revolves around those living in extreme poverty. The people. The actual people. It’s all about them.

It starts where it ends.